Switching from WordPress.com to Self-Hosted WordPress, Part 1: The Rebrand

If you’re already a reader – welcome toΒ the new home of both Anchored in CLE and Jessica Gets Fit. If you’re new, thank you so much for checking out my blog! Here’s part 1 of how I went about switching from WordPress.com to self-hosted WordPress and rebranded my blog!

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I won’t reiterate my whole story (you can visit my archive for that), but I thought I’d give you some background information on the rebrand and the process I went through to switch from WordPress.com to self-hosted WordPress. First things first:Β this isΒ officially a self-hosted blog, which means you mayΒ will start seeing more sponsored content (but I won’t overwhelm you with it either!). Also, though the blog *looks* done, there’s still a lot I have to do, so please bare with me as I tweak and categorize and reformat old posts and dive into SEO and well, I could keep going πŸ™‚

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A quick background for those of you who are new: I started Anchored in CLE back in February 2013 as a hobby and as aΒ future digital marketer. I blogged about a lot of different things: local events, places I visited, random things happening in my life, fashion, health & fitness, and more. I was never really good at being a “niche blogger” as you can imagine. However, my passion for health and fitness grew exponentially throughout 2014 and in March 2014, I decided to create Jessica Gets Fit to use as my health & fitness blog.Β 

After blogging for almost a year & a half, it’s natural that I’ve been dreaming about switching from WordPress.com toΒ self-hosted WordPress for quite some time. It wasn’t until recently, when I helped a friend switch to self-hosted, that I really started to consider it. However, with me having 2 blogs, it seemed silly to switch them both over to self-hosted, but at the same time, I wanted to be able to write about everything I’m interested in (kind of like how I used to) – not just health & fitness or Cleveland, but music, fashion, books, blogging, my life, and so on. That’s what Anchored in CLE was supposed to be, but I felt a disconnect with it when posting health and fitness content. On the other hand, I couldn’t just keep Jessica Gets Fit because well, I still wanted all those other aspects. As you can probably imagine, a rebrand was my best option. It actually worked out well though, because deep down I knew if I really wanted to take my blog “to the next level” both in content and in my audience, I’d need a name that was a little more marketable. Jessica Gets Fit and Anchored in CLE were both too personal – the brands aren’t widely relatable outside of people named Jessica and Clevelanders, ha.

Last month, I got laid off from my job so I came into a ton of extra free time, so I decided to take the plunge! Once I committed, it was literally all I could think about (ask my boyfriend, it’s all I talked about). I guess I got a little carried away, but I was just SO excited! Coming up with a name wasn’t all that hard. I briefly thought about some other random names, but I kept coming back to “Healthy = Happy” because it’s kind of been my unofficial motto for a long time now (especially once I started on my health & fitness journey).Β This next image from Greatist perfectly explains what “Healthy = Happy” means to me:

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Despite the new blog name being health & fitness related, there are definitely going to be varied topics (check out the black bar at the very top of the blog for my upcoming categories – though they aren’t functional yet because I have to re-categorize ALL my previous posts). I consider myself a multi-passionate creative and this blog is most definitely a reflection of that. When coming up with a tagline for the blog, I actually found inspiration while doing yoga. After some slight rewording, the tagline became “Inspiration for a balanced & beautiful life” and I’m absolutely in love with it. I believe that creating balance in your life is important and I also believe there’s so much beauty to be found in the world around us and also within us. There’s definitely some yoga influences you’ll notice throughout the blog, it’s something I’m still very new to, but am completely enamored/fascinated/addicted to. Overall, I hope my blog inspires you to live a healthier, happier life and to find balance & beauty in the world around you πŸ™‚

Up Next in Part 2 of the “Switching from WordPress.com to self-hosted WordPress” series:
The basics of setting up a new self-hosted WordPress blog, including registering a domain name and signing up with a hosting company.

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